Relocated to Buchanan in Waynesboro

I am now working in Waynesboro at Buchanan Auto Park. The manufacture lines that I have available to me are Dodge, Jeep, Chrysler, Chevrolet, Cadillac, and GMC. Don't forget about all the used vehicles I have at my finger tips. So how do you get a hold of me? Call me at 717-762-1107 ext: 2220, or you can email me at brad.belford@buchananisbetter.com visit our website at www.buchananautopark.com I look forward to meeting with you soon! I also have a referral program that will make you some extra $$$! Now get off that seat before you get beat!

To contact until they buy or die? That is the question

When you first get that customer’s information and they are unable to make a commitment at that time what is a realistic timeframe to keep trying to contact that customer. Most ”experts” will say 120-180 days, but in today’s faster moving decision process for the customer do you really think they are still in the market? I would have to say “No”, please keep in mind that this is my opinion. The first 1-24 hours is the most important. If you can respond to someone as they are still sitting at the computer…You WIN!

As a person that works in the trenches on a day to day basis I have found that if I have not received a response within about 30 days the customer has already purchased a vehicle. Typically I have had some great luck at getting a hold of a customer within the first 72 hour. I thank my success to a "Dealer Jedi”-Joe Webb. I have gained a great deal of success from listening to his advice. There have been others along the way as well, but sorry I got off track. With the use of great templates and time management (when the templates are sent out) and you ACTUALLY make the phone calls then you should have a response-good or bad from the customer within the first 3 days. There are some exceptions to the rules because you might be in an area where most of your clients are in the military and they have very limited access a computer (for example). If you answer the customer’s first inquiry with a well researched response, answer all the customers questions, and add a quick 10-15 second video of yourself...Your responses will increase dramatically and ultimately you will make more money.


Bradley Belford

 
 
Check out this neat video on the GMC Granite